Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2million in sales this year.

In this episode, Jennifer reveals how Calla Shoes grew from a personal frustration into a £2 million global eCommerce brand. Discover the customer-first mindset, SEO strategy, and partnership approach that helped the business scale to customers in 92 countries while staying laser-focused on solving a real problem.

Hit PLAY to hear:

👠 How Calla Shoes grew into a £2M brand by solving one overlooked customer problem
🔍 Why SEO still drives most of their traffic after nearly 10 years in business
📞 The surprising customer research method Jennifer swears by (and it's not AI)
🌍 How a niche footwear brand expanded to 92 countries worldwide
🤝 The partnership strategy that's turning podiatrists into powerful referral partners
💡 How customer feedback directly shaped some of Calla Shoes' best-selling products

Key timestamps to dive straight in:

[06:15] Embracing constant learning in eCommerce

[07:49] Global marketing on a budget

[10:09] Searching for wedding shoes with bunions

[13:15] Embracing unique needs in footwear

[16:43] Listening to customer feedback

[20:50] Collaborations with podiatrists and influencers

[23:02] Listen to Jennifer’s Top Tips!

Full episode notes here: https://ecmp.info/606

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Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

eCommerce MasterPlan

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships