Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the world’s largest charity online retailers – Oxfam and British Heart Foundation.

Andy joins Chloe for a What Would You Do? episode, exploring what today's Head of eCommerce should do if their fashion brand wants to enter the growing pre-loved market. Together, they unpack the operational, commercial, and regulatory challenges, and discuss how brands can build a strategy that works for both customers and the business.

Hit PLAY to hear:

Why launching a pre-loved store is much harder than it looks 👀
The surprising reason Marks & Spencer chose eBay over building its own resale platform
How AI could make fashion resale dramatically more profitable 🤖
The regulations coming for fashion brands—and why you should prepare now
What really happens to clothes after you donate them (it's not what most people think)
Why live shopping is becoming one of the hottest opportunities in eCommerce 📱

Key timestamps to dive straight in:

[04:38] Retailers and preloved fashion trends

[06:28] Challenges in retail logistics

[09:35] Economic challenges for PLC retailers

[13:03] Impact of Secondhand Sales

[16:55] UK charity shops and new regulations

[21:16] Impact of Online Resale on Charities

[23:29] Ghana's role in pre-loved fashion

[29:29] Pricing and stock rotation strategies

[31:00] Retail strategy for preloved fashion

[35:31] Listen to Andy’s Top Tips!

Full episode notes here: https://ecmp.info/605

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WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe

eCommerce MasterPlan

WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe