Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
Moon Phase Studios founder Hayley Jones shares strategies for scaling a seasonal, niche eCommerce business from zero to over £1 million in annual revenue. The business model centers on lunar-themed products, specifically calendars and a proprietary 13-moon journal, which require annual redesigns and drive high customer...
Achieving sustainable eCommerce growth requires balancing demand capture with demand creation while maintaining profitability. Intelligent offer strategies replace blunt, site-wide discounts with data-driven, segmented promotions that protect margins and prevent brand devaluation. Continuous experimentation—moving beyo...
Beevive, founded by Faye Whitley, centers its business model on bee conservation through the creation of the Original Bee Revival Kit. This product, designed to provide emergency sustenance for grounded bees, serves as a tool for environmental education and community engagement. The company has scaled from a home-based...
Project Repat co-founder Nathan Rothstein details the evolution of his custom manufacturing business, which transforms sentimental t-shirts into patchwork quilts. Rather than pursuing radical expansion, the company maintains long-term viability by refining core operations and leveraging technology to manage the complex...
Joe Jaques, eighth-generation CEO of Jaques of London, details the strategic pivot of his 200-year-old family business into a modern, data-driven toy company. By leveraging granular data analysis and AI-assisted insights, the company successfully scaled to £12 million in annual revenue while maintaining a vertically in...
Microbz's Katie Ward discusses balancing multiple customer bases and product lines while staying true to the company's values. Microbz prioritizes direct-to-consumer website sales because of higher margins, while remaining committed to a "probiotic life" that extends from gut health to cleaning and agriculture. This ap...
This podcast explores strategies for new CEOs to implement within their first 90 days at an eight-figure fashion brand. Rich Chapple, eCommerce growth strategist, suggests focusing on five key work streams: truth-finding, strategy, customer understanding, talent and organization, and operating leverage. He emphasizes t...
The podcast explores growth strategies for eCommerce businesses, particularly focusing on balancing customer acquisition and retention. Ed Hamilton, Head of Growth at Seep, shares insights on leveraging founder stories in advertising, diversifying marketing channels beyond Meta, and the importance of email marketing fo...
Amy Knight, founder of Must Have Ideas, discusses the company’s bootstrapped journey to a projected £80 million turnover by 2026. Starting with £3,000 in 2018, the UK-based eCommerce brand focused on problem-solving household products. Amy emphasizes the importance of in-house control over all operations, from marketin...
This podcast episode addresses how to increase physical retail store sales in 2026. Melissa Moore, Retail Advisor and host of the Retail Tea Break podcast, shares insights from her experience and recent attendance at NRF. Moore emphasizes the importance of transforming stores into destinations by creating experiences t...
The eCommerce MasterPlan podcast explores strategies for eCommerce success in 2026, emphasizing the importance of AI, customer understanding, and brand distinctiveness. The panel discusses leveraging AI for both defensive (efficiency) and offensive (revenue generation) purposes, with customer support identified as a lo...
The podcast addresses the challenges and opportunities presented by AI search (GEO) in eCommerce, focusing on how retailers should adapt their SEO strategies. Miracle Inameti-Archibong, an online marketer, emphasizes that good SEO is fundamentally good GEO, with core SEO principles remaining crucial for AI data consump...
Steven Sashen from Xero Shoes revisits the podcast to discuss the company's growth from $6 million to $68 million in revenue since 2018. Sashen shares his reservations about Xero Shoes' recent migration from WooCommerce to Shopify, citing concerns over closed platforms and data access. He highlights the importance of w...
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