Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform.

In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.

Hit PLAY to hear:

Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
The 2 biggest barriers killing sustainable sales (and how to fix them)
How adding the right data to product pages can boost conversions 📈
Why sustainability should be treated like a product feature—not a marketing message
The resale opportunity most fashion brands are still missing ♻️
How upcoming regulations could become your biggest competitive advantage 🚀

Dive in:

[05:57] "Sustainable Fashion: Price & Trust"

[09:22] "Sustainable Shopping by Values"

[12:25] Sustainability: Asset, Not PR Stunt

[16:47] "Sustainability Data Boosts Conversions"

[17:31] "Resale Market and Circular Design"

[23:40] "Plan Early for Brand Success"

[25:40] Listen to Vishy’s Top Tips!

[29:57] Episode sponsored by Reloom. Visit the Reloom website.

Full episode notes here: https://ecmp.info/589

Episode sponsored by Reloom. Visit the Reloom website.

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Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?

eCommerce MasterPlan

Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?