Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year.

In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity.

Hit PLAY to hear:

How Moyu turned everyday customers into high-value B2B clients 💼
The exact shift that helped them scale to €1.5M revenue 🚀
Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️
The smart (and cheaper) way they’re expanding internationally 🌍
How sampling and real-world experiences are driving sales 🤝
The simple process fixes saving them hours of wasted time every week ⏳

Key timestamps to dive straight in:

[04:42] Balancing current projects and development

[07:30] Streamlining quoting and retail growth

[11:53] Promoting the notebook via sampling

[13:35] Corrugated stone paper packaging

[17:31] Challenges of international expansion

[21:24] Flexible work arrangements for agents

[23:28] Listen to Roel’s Top Tips!

Full episode notes here: https://ecmp.info/594

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From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé

eCommerce MasterPlan

From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé