Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
The podcast explores strategies for selling luxury jewelry online, emphasizing trust-building and customer experience. Carter Eve, founder of Carter Eve Jewelry, shares her journey from traditional maker to running a $1.2 million eCommerce business via Shopify. A key element of her brand is the made-to-order approach, ...
In this episode of the eCommerce MasterPlan podcast, Chloe Thomas interviews Hilary Large, the owner of Wardrobe at The Cross, a women's fashion boutique with both a physical store and an online presence. Hilary shares her extensive background in eCommerce and fashion, detailing her journey to opening her own business....
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Davies Roberts, co-CEO and co-founder of Flare Audio, about his experiences and strategies in the eCommerce world over the past six years. Davies shares insights on navigating challenges such as COVID-19, tariffs, and algorithm changes on...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews eCommerce director Jaime Hill about improving operational efficiency in eCommerce businesses. Jaime shares insights on where to focus efforts, starting with the team and their skills, optimizing processes, and evaluating technology and ma...
In this episode of the eCommerce MasterPlan podcast, Chloe Thomas interviews Bert van Son, the founder of MUD Jeans, about circularity in the denim industry. Bert discusses MUD Jeans' mission to create jeans from recycled denim and the challenges they face, including the higher cost of recycled materials and the comple...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Janis Thomas about strategies for eCommerce brands experiencing stalled growth. Janis emphasizes the need for a comprehensive review of team structure, skills, technology, and marketing channel ROI. She advises businesses to adopt a "zero...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Andrew Steel, the eCommerce Director at Charles Bentley, about managing sales across multiple channels, balancing stock buying and manufacturing, price scraping, outsourcing, and expanding into Europe. Andrew shares insights on leveraging...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews James Rutter, Chief Strategy Officer at COOK, about the company's strategic approach to growth. James outlines COOK's three essential ingredients for long-term success: strategic clarity, cultural energy, and brand vitality. The discussio...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Ian Leslie about his approach to taking over and growing a $10 to $25 million eCommerce business. Ian outlines a strategy focused on cutting overhead costs to reinvest in marketing, sales, and product development, alongside a strong empha...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Charles Chakkalo, founding partner of Joey's, an Amazon-first homewares brand. Charles shares his journey into eCommerce, starting from childhood entrepreneurial experiences to building a multi-million dollar business on Amazon. The discu...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Elina Panteleyeva, the founder of Dood Woof, a dog brand focused on doodles. Elina shares her journey of starting the business after being laid off from her tech job, emphasizing the importance of focusing on a niche and building a commun...
In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Babs Noelle of Alara Jewelry, a seller of artisanal, eco-conscious fine jewelry. Babs shares her journey into eCommerce, driven by a passion for sustainability and a desire to extend the reach of her physical store. She discusses the comp...
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