Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales.

In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away.

Hit PLAY to hear:

🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch.
🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers.
💸 The payment change that saved the business over £20,000 in fees.
🛍️ Why customer service became Caleb’s secret weapon for growth.
🤖 How he’s using AI (the right way) to cut workload without hurting CX.
🌍 The big expansion plans taking Cards2Cash across Europe next.

Key timestamps to dive straight in:

[03:37] Building a Website's Challenges

[07:43] Exceptional Customer Service Priority

[10:48] Gift Card Trading Trends

[15:11] Ensuring Effective AI Support

[17:56] Overcoming Payment Provider Challenges

[19:42] Global Expansion: Ireland to Germany

[20:24] Listen to Caleb’s Top Tips!

Full episode notes here: https://ecmp.info/575

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The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater

eCommerce MasterPlan

The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater