How Carwow Uses AI to Test, Learn, and Scale Faster

AI integration within business operations requires a strategic "harness" rather than reliance on general-purpose chatbots. By focusing AI adoption on deterministic tasks like coding and data analysis, teams can verify outputs and maintain quality while significantly increasing project throughput. However, this shift from 10 to 50 concurrent projects eliminates traditional execution breaks, potentially leading to mental exhaustion and reduced creativity. Roman Petrochenkov, Head of Marketing and Media Analytics at Carwow, emphasizes that while AI lowers the barrier for experimentation and rapid prototyping, it remains unsuitable for high-stakes strategic decisions or unverified creative content. Ultimately, successful adoption depends on tailoring AI tools to specific departmental needs—such as finance’s use of Excel-integrated models—to solve concrete problems efficiently without sacrificing human oversight or sustainability.