Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business.

They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales.

Hit PLAY to hear:

Why skyrocketing rent pushed Rachel to shut her shop—and scale faster
The Shopify setup mistake that nearly broke their backend
How freezing macarons unlocked 7-figure fulfillment
The agency breakup that every ecommerce founder should learn from
What finally pushed them to stop waiting and start selling proactively
How French flair (and flavor) became their brand’s superpower

Key timestamps to dive straight in:

[03:51] Shift from Storefront to Online Sales

[07:54] Customizable Macaron Packaging Options

[12:48] Consolidating Services Led to Conflict

[16:19] Testing Separate Agency Strategies

[20:09] Embracing French Roots in Business

[21:55] Listen to Rachel’s Top Tips!

Full episode notes here: https://ecmp.info/542

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From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work

eCommerce MasterPlan

From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work