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Chloë Thomas · Business

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

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The Circular Business Model that Works for Haines Collection with Jules Haines

31 Mar 2025
34m
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needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

24 Mar 2025
30m
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This eCommerce MasterPlan podcast episode interviews Louise Doyle, co-founder of needi, a B2B corporate gifting company focused on sustainability. The discussion covers needi's origin, its approach to curating ethical and locally sourced gifts, and its use of AI to personalize gift selection. Doyle shares practical a...

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How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

17 Mar 2025
35m
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How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

10 Mar 2025
38m
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The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

03 Mar 2025
34m
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This eCommerce MasterPlan podcast episode interviews Ash Pallet, former Senior Digital and eCommerce Manager at Sarah Raven, a B Corp gardening brand. The conversation covers Pallet's career journey, her key responsibilities at Sarah Raven (including tech stack restructuring and UX improvements), and the impact of Sar...

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How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

24 Feb 2025
41m
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Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

17 Feb 2025
41m
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Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema Natesan

10 Feb 2025
28m
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This eCommerce MasterPlan podcast interviews Hema Natesan, founder of My Little Moppet, a successful Indian kids' food business. The discussion covers her entrepreneurial journey, marketing strategies (emphasizing community building and WhatsApp marketing), and advice for eCommerce success in India. Natesan highlight...

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Why 2025 is the Year of Integration in eCommerce with Jim Herbert

03 Feb 2025
44m
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This eCommerce MasterPlan podcast episode interviews Jim Herbert, CEO of Patchworks, about eCommerce integrations and automation in 2025. The discussion covers the evolution of eCommerce technology, the importance of data quality for AI, and strategies for automating business processes to improve efficiency and scalab...

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Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill

27 Jan 2025
35m
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This eCommerce MasterPlan podcast episode features an interview with Jay O’Neill, a digital marketing specialist, discussing strategies for scaling eCommerce businesses from seven to eight figures. The interview begins with a listener shout-out and then delves into O’Neill's approach, emphasizing the importance of obs...

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Top Tip for eCommerce Growth in 2025 feat. 9 experts

20 Jan 2025
33m
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This eCommerce MasterPlan podcast episode, a yearly tradition since 2016, offers expert advice for eCommerce success in 2025. The episode features interviews with several industry leaders who share their top tips, focusing on efficiency, data utilization, AI personalization, retail media, subscription models, and unif...

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The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

13 Jan 2025
34m
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Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum

06 Jan 2025
36m
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Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room

30 Dec 2024
37m
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How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

23 Dec 2024
33m
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Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie

16 Dec 2024
38m
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How Wild and Stone Achieved 7-Figure eCommerce Growth with Warren Jonas

09 Dec 2024
32m
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In this episode of the eCommerce MasterPlan podcast, host talks with Warren Jonas, CEO of Wild & Stone, a thriving eco-friendly homewares brand. Warren shares insights from his entrepreneurial journey, stressing the crucial role of profitability in eCommerce, even amidst aggressive marketing. He details his various sal...

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Looking at Overstock Art’s journey to 7 figure sales with Amitai Sasson

02 Dec 2024
35m
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How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

25 Nov 2024
41m
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Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

18 Nov 2024
28m
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