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Chloë Thomas · Business

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

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Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

11 Nov 2024
37m
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How to Create the Perfect Google Ads Account Structure with Shri Kanase

04 Nov 2024
37m
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Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

28 Oct 2024
33m
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Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

21 Oct 2024
36m
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How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

14 Oct 2024
32m
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In this podcast episode, Judith shares her fascinating journey in the eCommerce world, particularly her evolving role at Naturismo, a platform that champions ethical clean beauty. She dives into the delicate interplay of brand storytelling, customer acquisition, and retention, highlighting how personalization can signi...

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The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

07 Oct 2024
35m
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Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

30 Sep 2024
38m
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Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

23 Sep 2024
36m
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This podcast episode explores the transformative power of a mission-driven culture through Jenna's experiences at Who Gives a Crap, a toilet paper brand that donates half of its profits to sanitation initiatives. Jenna emphasizes how a strong company mission can drive success, challenge conventional wisdom about profit...

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How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

16 Sep 2024
34m
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How Stone Arrow Jewellery Achieved 20% YoY Growth with Loyalty Schemes and Email Marketing

09 Sep 2024
36m
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Mastering Retail: Wholesale Strategies for Brand Success with Wizz Selvey

02 Sep 2024
35m
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Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis

26 Aug 2024
27m
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From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

19 Aug 2024
40m
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How 7-fig Shopify brand WORN Built a Sustainable Brand with Bryan Marville

12 Aug 2024
33m
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This podcast episode delves into the intertwining realms of performance and sustainability in the apparel industry, as Bryan shares his journey from recognizing the environmental drawbacks of cotton to developing a more sustainable alternative with WORN's AeroWool. Emphasizing the necessity of high-quality, durable pro...

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Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton

05 Aug 2024
31m
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How to Build Trust in a Crowded Marketplace with Chilly’s Bryony Tagg

29 Jul 2024
31m
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Episode 500: Top Tips for Making an eCommerce Store More Profitable

22 Jul 2024
45m
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This podcast episode celebrates the 500th episode of the eCommerce MasterPlan podcast by inviting past expert guests to share their top tips for making an eCommerce store more profitable. The episode features insights on product-market fit, cost reduction, customer happiness, metrics analysis, sustainability, website o...

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Flavers’ Journey from Dragons’ Den to Sustained Growth with Shabbir Mookhtiar

15 Jul 2024
27m
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This podcast episode features an interview with Shabbir Mookhtiar, the co-founder and CEO of Flavers, a home delivery service for home-cooked food. The episode explores Flavers' startup journey, their innovative marketplace for fresh food made by home cooks, managing stock availability, their custom tech stack, and the...

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Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane

08 Jul 2024
32m
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Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie

01 Jul 2024
34m
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