Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.

Hit PLAY to hear:

✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business
✅ The Meta ads strategy that skyrocketed her eCom growth
✅ Why rebranding (not more ads) was the secret to massive sales
✅ How she ran the business solo—and why she doesn’t recommend it
✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy
✅ Why sustainability isn’t a selling point anymore—and what to focus on instead

Key timestamps to dive straight in:

[03:40] From journalism to eCommerce entrepreneur.

[06:47] Seamless eco-friendly haircare transformation.

[11:56] "Betting on Rebrand Success".

[15:03] Successful rebranding strategy insights.

[18:31] Embracing gray: rebrand shift success.

[23:20] Bootstrapped growth through teamwork.

[27:09] Embrace opportunistic decision-making.

[28:52] Listen to Jaimee’s Top Tips!

Full episode notes here: https://ecmp.info/531

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How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

eCommerce MasterPlan

How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela