ChatGPT’s Effect on Young People and OpenAI Could Look Away From Consumers | Behind the Numbers
06 Nov 2026
26m
EMARKETER · Business
Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Episodes
How GIFs Outlive the Moment | Behind the Numbers
05 Nov 2026
22m
Walmart vs. Amazon: Agents, Memberships, and the Fight for Cool | Reimagining Retail
04 Nov 2026
22m
AI processedWalmart’s strategic evolution centers on its ability to transform into a fashion-forward destination, expand its membership ecosystem, and leverage AI-driven commerce ahead of its November 19th earnings report. The company is shifting from acquiring niche brands to fostering organic growth through influencer-led fashio...
Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
02 Nov 2026
18m
The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
30 Oct 2026
25m
Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail
28 Oct 2026
25m
The Next Marketing Battleground Is Real Life | Behind the Numbers
26 Oct 2026
25m
Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers
23 Oct 2026
23m
America is Falling Out of Love with Baseball | In the Game
22 Oct 2026
35m
Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail
21 Oct 2026
24m
Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers
19 Oct 2026
27m
A Smarter AI-Fridge, Skydance Drowns In Debt, Conversational Commerce Disrupts Choice: 3 Media What-Ifs | Behind the Numbers
16 Oct 2026
29m
How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
14 Oct 2026
26m
What If Muse Flopped, the BBC Ran Ads, and RSNs Collapsed? | Behind the Numbers
12 Oct 2026
33m
What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
09 Oct 2026
24m
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
07 Oct 2026
24m
The Doctor’s New Role in an AI World | Behind the Numbers
05 Oct 2026
25m
Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
02 Oct 2026
31m
Target's Isaac Mizrahi Employee Apparel Line, McDonald's Media Network, and More | Reimagining Retail
30 Sep 2026
26m
When Sports Storytelling Changes the Game | In the Game
29 Sep 2026
28m
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