In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI.

Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Chris Wood and AppsFlyer Chief Marketing Officer Ran Avrahamy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

To access this report: https://cloud.insight.insiderintelligence.com/20260630-AppsFlyer-CustomReport_RegPageProgPro?utm_source=Podcast

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For a transcript of this episode, click here:

https://www.emarketer.com/content/podcast-what-mobile-measurement-teaches-us-about-digital-transformation-behind-numbers

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What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers