On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.

Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sarah Marzano, and Vice President of Commerce & Retail Media at the IAB, Collin Colburn.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-iab-weighs-on-influence-starts-feel-manufactured-reimagining-retail

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The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail