In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting storyline unfolding for Meta.

Join Marcus Johnson, Senior Director of Podcasts, and Senior Forecasting Analysts Zach Goldner and Drew Spink for the discussion.

Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-beyond-attention-intent-eyes-bigger-role-ad-spending-behind-numbers

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Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast

Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers