In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align.

We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals.

Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-kendra-scott-on-how-unwrap-shopper-intent-during-holidays-reimagining-retail

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Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast

Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail