Mobile Dev Memo is the site of record for mobile advertisers and app developers.
In this podcast episode, we explore the changing landscape of antitrust law as it relates to digital marketplaces. We discuss the delicate balance between promoting competition and tackling anti-competitive behavior in the tech sector, focusing on major players like Amazon and Google. The conversation examines the chal...
This podcast episode explores the rapid growth of retail media networks (RMNs) and their standout advantages, like access to first-party purchase data and effective advertising measurement. It tackles common criticisms of retail media while highlighting its potential benefits for retailers, particularly smaller busines...
In this podcast episode, we dive into the remarkable journey of Meta's advertising platform. We explore how it has evolved from simple Facebook ads to a sophisticated, AI-driven mobile system. The conversation highlights the introduction of essential features that improve how advertisers measure success, integrate thir...
In this podcast episode, we explore the crucial idea of incrementality in marketing. Garrett Johnson shares compelling examples and practical methods for accurately measuring its impact. He stresses the importance of grasping the real effects of advertising, especially through techniques like randomized controlled tria...
In this podcast episode, Barak Witkowski explores how mobile attribution and marketing have evolved since AppsFlyer was founded in 2012. He highlights the challenges advertisers encounter in a landscape increasingly affected by privacy issues and data loss. Barak advocates for integrated strategies that combine AI, hyb...
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