Mobile Dev Memo is the site of record for mobile advertisers and app developers.
This podcast episode interviews Jess Jacobs, CMO of MDVIP, about "Brandformance" marketing—a strategy integrating brand and direct response (DR) marketing to achieve measurable business results. The discussion explores the common pitfalls of a siloed brand vs. DR approach, highlighting the need for a growth-oriented m...
This podcast episode interviews Rishabh Jain, CEO of Fermat Commerce, about the eCommerce landscape in 2025. The discussion covers the post-2021 market correction, the transformative impact of Meta's Advantage+ Shopping Campaigns (ASC), and the slow rollout of generative AI tools by Meta due to change management chall...
This podcast interviews two professors, John Lynch and JP Dube, about their draft paper, "The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing." The discussion centers on the trade-offs inherent in privacy regulations, particularly concerning the impact on personalized advertising and ...
This monologue podcast delves into the "measurement myth" in digital advertising—the belief that every marketing action must be precisely attributed to a commercial outcome. The speaker challenges this notion, arguing that it hinders the adoption of new, privacy-safe advertising channels like retail media and CTV. He...
This interview podcast features Eric Suffer interviewing Pan Katsukis, CEO of Remerge, a mobile advertising company, about the current state of mobile programmatic advertising. The discussion covers the impact of COVID-19 and Apple's App Tracking Transparency (ATT) framework on the industry, highlighting a significant...
This interview podcast focuses on marketing measurement, specifically comparing experimentation and media mix modeling (MMM). The podcast begins with introductions of the two academic guests, Koen Pauwels and Julian Runge, experts in marketing analytics. The discussion then delves into the definitions and application...
This monologue podcast analyzes Meta's dramatic revenue fluctuations, specifically focusing on the impact of Apple's App Tracking Transparency (ATT) policy and Meta's subsequent recovery. The podcast is structured in three parts: first, it explains Meta's advertising platform and its vulnerability to ATT; second, it de...
In this episode of the Mobile Dev Memo podcast, Raveesh Bhalla, a product lead at Netflix, dives into the topic of personalization at scale within large tech companies. He explores various approaches to personalization, highlighting engagement as a key goal. The discussion delves into the role of retrieval stacks in co...
In this episode of the podcast, Jorge Ruiz, TikTok's Global Head of Marketing Science, shares insights on how the platform approaches advertising measurement in an era where privacy is paramount. He stresses the need for a well-rounded strategy that combines both first-party and third-party solutions, tailoring them to...
In this podcast episode, host Andrius Baranauskas, Shopify's Director of Product for Advertising, dives into how Shopify is enhancing marketing tools for its merchants. The discussion highlights two major products: Shopify Audiences, which enables merchants to create more effective ad targeting using aggregated data, a...
In this episode of the Mobile Dev Memo podcast, Eric Sufert and Maor Sadra dive into the evolution of marketing measurement methods. They explore the pros and cons of click attribution, experimentation, and media mix modeling (MMM), pointing out the limitations of each. The discussion then shifts to the evolving world ...
This podcast delves into the remarkable rise of AppLovin's stock price, highlighting the role of direct response advertising and the mobile gaming industry. AppLovin's impressive growth can be attributed to its strategic acquisition of MoPub, a supply-side platform that provides crucial data in the wake of Apple's App ...
In this episode of the Mobile Dev Memo podcast, the hosts delve into Google's AI Overviews and their potential effects on publishers. They examine Google's strategic goals, such as maintaining its market position amid fierce competition and addressing regulatory challenges. While Google asserts that AI Overviews lead t...
In this podcast episode, we explore how AI is revolutionizing the gaming industry, evolving from simple programmed behaviors in early games to advanced machine learning systems that elevate player experiences. Holmgaard emphasizes AI's vital roles in quality assurance and LiveOps, showcasing its ability to automate mun...
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