Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

This podcast episode interviews Rishabh Jain, CEO of Fermat Commerce, about the eCommerce landscape in 2025. The discussion covers the post-2021 market correction, the transformative impact of Meta's Advantage+ Shopping Campaigns (ASC), and the slow rollout of generative AI tools by Meta due to change management challenges. Jain expresses optimism about Meta's ASC headroom and suggests that external generative AI tools may outperform platform-specific ones due to overfitting concerns. Finally, the conversation touches upon TikTok Shop's limited impact and Amazon's struggles in the social media space.