Mobile Dev Memo Podcast

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

Season 5, Episode 27: Commerce at the limit

Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz)

The European Commission’s recent decision regarding Meta’s "Pay or Okay" model underscores a rigid, formalistic approach to digital regulation under the Digital Markets Act (DMA) and GDPR. By treating Facebook, Instagram, and Meta Ads as separate services, regulators have effectively restricted cross-platform data usag...

Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)

Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)

In this episode of the Mobile Dev Memo Podcast, host Eric Sufert interviews Maor Sadra, co-founder of Incremental, about the complexities of marketing analysis and incrementality measurement in the age of AI and increasing platform automation. Maor argues that simply measuring incrementality isn't enough; advertisers n...

Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

In this episode of the Mobile Dev Memo Podcast, host Eric Sufert interviews Matt Steiner from Meta about how ad ranking works on Meta's platform. Matt explains the process of how a bid becomes an ad, detailing the multi-pass ranking operation involving lightweight and heavyweight ranking models, and how the expected va...

Season 5, Episode 22: Economics and antitrust (with Brian Albrecht)

Season 5, Episode 21: Apple in China (with Patrick McGee)

In this episode of the Mobile Dev Memo Podcast, host Eric Sufert interviews Patrick McGee, author of the newly released book "Apple in China." The discussion centers on the intricate relationship between Apple and China, highlighting how Apple's manufacturing processes rely heavily on China's flexible labor force and t...

Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Season 5, Episode 19: The power of cohort compounding (with Nilay Patel)

This episode explores the critical intersection of product management and user acquisition (UA) within the mobile gaming industry, highlighting the inefficiencies in UA spending and the importance of cohort-based analysis for optimizing return on ad spend (ROAS). Nilay Patel shares his experiences in mobile gaming, emp...

Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory)

Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)

Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)

Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)

Marketing effectiveness relies on a full-funnel approach that integrates direct response tactics with top-of-funnel awareness strategies. Rather than viewing performance marketing as a narrow, isolated function, successful growth requires measuring incrementality across all channels to understand their causal impact on...

Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)

Season 5, Episode 12: A deep dive on dating apps (with George Hadjia)

Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)