Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

This interview podcast features Eric Suffer interviewing Pan Katsukis, CEO of Remerge, a mobile advertising company, about the current state of mobile programmatic advertising. The discussion covers the impact of COVID-19 and Apple's App Tracking Transparency (ATT) framework on the industry, highlighting a significant shift in advertising budgets from iOS to Android initially, followed by a gradual return to iOS as new technologies and strategies emerged. Katsukis explains that while programmatic advertising offers greater transparency and control than walled gardens like Meta and Google, it also presents complexities that require sufficient budget and internal analytical capabilities for success. A key takeaway is the increasing importance of AI-driven optimization in programmatic advertising, particularly for navigating the challenges posed by the lack of IDFA data on iOS. The interview concludes with a discussion about future market consolidation in the mobile programmatic space.