Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

In this podcast episode, Barak Witkowski explores how mobile attribution and marketing have evolved since AppsFlyer was founded in 2012. He highlights the challenges advertisers encounter in a landscape increasingly affected by privacy issues and data loss. Barak advocates for integrated strategies that combine AI, hybrid self-reporting networks, and innovative tools like Apple’s new Ad Attribution Kit and Google’s Privacy Sandbox. With practical advice on engaging across multiple platforms and optimizing marketing through collaborative in-app event strategies, he underscores the vital connection between technology and privacy as the industry navigates modern challenges.