My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.

In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:

Offer's philosophy for launching and growing consumer products;
How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation;
The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time;
The right approach to thinking about audience targets at the earliest stages of product development, absent data;
How to manage product optimization at the early stages of product growth;
The right approach to monetization at the early stages of product growth.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Season 3, Episode 25: How to launch an app (with Offer Yehudai)

Mobile Dev Memo Podcast

Season 3, Episode 25: How to launch an app (with Offer Yehudai)