My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem.

Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover:

Netflix's strategy with its gaming endeavor;
Netflix's hiring of Alain Tascan from Epic to run its gaming division;
The commercial outcome that Netflix is pursuing with games;
The convergence of monetization strategies across streaming video and gaming;
Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell;
The New York Times as a gaming company.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

Mobile Dev Memo Podcast

Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)