There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Amazon PPC management has evolved from simple number-based automation to sophisticated, language-driven AI workflows that leverage deep context. By integrating tools like Claude with platforms such as AdLabs, managers can now perform complex tasks—ranging from auditing search terms to generating client-facing reports—w...
The podcast episode explores strategies for optimizing Amazon ad campaigns across ten prevalent product categories, emphasizing the importance of aligning advertising approaches with specific customer purchase journeys and key performance indicators (KPIs). For supplements, lifetime value (LTV) and cross-purchase analy...
The podcast explores how to optimize Amazon ads within specific product categories by focusing on five key traits. These traits include margin profile, customer lifetime value (LTV) and repeat purchase behavior, customer journey and consideration time, price point and average order value (AOV), and competition levels w...
The product lifecycle on Amazon, from launch to decline, is explored, emphasizing its inevitability and strategies to prolong the maturity phase. The discussion highlights that while advertising is crucial initially, it doesn't guarantee continuous growth once optimized. Timing and market demand play significant roles,...
The podcast addresses the limitations of PPC advertising for Amazon sellers, particularly after initial optimization. It questions the assumption that PPC alone can drive continuous sales growth. The hosts argue that once PPC campaigns are optimized with relevant keywords and effective bid management, further sales inc...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss the importance of robust reporting dashboards for Amazon PPC, highlighting the limitations of Amazon's advertising console and the time-consuming nature of manual reporting using tools like Excel and Looker Studio. They introduce AdLabs' custom da...
In this episode of "That Amazon Ads Podcast," Andrew and Stephen address a listener's questions about Amazon PPC campaigns, specifically focusing on suggested bids and exact match keywords. They discuss the difference between Amazon's suggested bid range and actual CPC, emphasizing the impact of modifiers and product q...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew outline the routine tasks and workflows for Amazon PPC managers, emphasizing prioritization and frequency. They debunk the myth of daily optimizations, advocating instead for monitoring daily for red flags like catalog or supply issues and responding to c...
In this episode of "That Amazon Ads Podcast," Stephen Noch and Andrew Bailiff discuss how to identify and address sales declines on Amazon, emphasizing that the principles apply to boosting sales as well. They present a formula showing that sales are a product of traffic (clicks or sessions) and conversion rate, and th...
In this episode of That Amazon Ads Podcast, Andrew and Stephen address the common problem of high ACoS (Advertising Cost of Sales) for Amazon advertisers. They emphasize that ACoS is essentially a relationship between spend and sales, controllable through CPC (Cost Per Click) and revenue per click. They advise diving d...
In this episode of the Amazon Ads Podcast, Andrew and Stephen discuss five advertising strategies for success in the consumer packaged goods (CPG) category on Amazon. They emphasize understanding the lifetime value (LTV) of customers to determine the target ACOS, optimizing for new-to-brand customers through non-brande...
In this episode of That Amazon Ads Podcast, Stephen and Andrew discuss the misleading tactics some Amazon agencies and ad reps use to scare clients into paying for their services, particularly by exaggerating wasted ad spend. They critique the common practice of simply filtering search terms with zero sales and labelin...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss the complexities of managing Amazon advertising campaigns for accounts with massive product catalogs. They address the question of whether there can be too many products in an Amazon advertising campaign, suggesting that while there's no strict li...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew address a question from a user named Craig about optimizing Amazon ad bids. Craig inquires about the frequency and date range for bid optimization after an initial adjustment. Stephen and Andrew discuss the importance of considering spend trends, sales at...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew introduce the "2x Half Back Method" for Amazon PPC management, a technique inspired by aviation principles. The method involves making twice the adjustment you initially think is necessary to overcome inertia in Amazon's algorithm and prevent being too ti...
In this episode of "That Amazon Ads Podcast," Andrew and Stephen delve into Amazon Marketing Cloud (AMC), a powerful analytics platform for sellers. They discuss how AMC allows users to pull custom queries on shopper and ad performance data with longer lookback windows, offering insights into customer behavior and camp...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew analyze Amazon PPC performance data from Prime Day 2025, comparing it to 2024. They discuss the impact of Amazon's decision to extend Prime Day to four days, noting a lack of urgency among shoppers and a shift in sales patterns. They also examine ad spend...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew delve into the advanced Amazon PPC tactic of N-Grams, which involves analyzing sequences of words in search terms to identify hidden and wasted ad spend. They define N-Grams, differentiating between the classic contiguous definition and their preferred mo...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss why optimizing Amazon ad placements based solely on ACOS (Advertising Cost of Sales) can be a mistake. They argue that placement adjustments should not be made in isolation but in conjunction with keyword bids, as placement modifiers only increase...
In this episode of "That Amazon Ads Podcast," Sam Lee, VP of Trivium Co. and DSP expert, shares five key mistakes commonly found in DSP accounts and how to audit them. The discussion covers the importance of viewability, setting minimums, and bidding higher for prominent placements, especially on Amazon and Alexa. Sam ...
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