There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
In this episode of "That Amazon Ads Podcast," Andrew and Stephen discuss common mistakes in dayparting for Amazon advertisers. They debunk the idea of solely relying on hourly total sales trends from Seller Central, emphasizing the importance of conversion rates and quality traffic over mere volume. They highlight that...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss macro and micro bid changes as a valuable framework for Amazon PPC bid optimizations. They define macro bid changes as full account optimizations using longer timeframes for data confidence, suitable for routine maintenance and campaign placements...
In this episode of "That Amazon Ads Podcast," Andrew and Stephen address a listener's question about running effective Amazon PPC ranking campaigns to improve product visibility in search results. They clarify common misconceptions, such as the belief that unlimited ad spend directly translates to organic ranking, and ...
In episode 96 of That Amazon Ads Podcast, Stephen and Andrew share the results of their experiment using ChatGPT's Sora, an AI video generator, to create sponsored brand videos for Amazon PPC campaigns. They tested Sora with different prompts and images, including adjustable beds, blenders, and ceiling fans, to assess ...
In episode 100 of "That Amazon Ads Podcast," hosts Andrew and Stephen welcome Brett Messieh, CMO of Sven & Son, to discuss navigating Amazon PPC with limited time. Brett shares his insights on using dynamic bidding strategies, particularly dynamic up and down, for products with short conversion windows, emphasizing the...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss Amazon Business Placements and their impact on advertising strategy. They analyze data from a home improvement brand, revealing that Amazon Business sales constitute a small percentage of total sales with conversion rates similar to other placemen...
In this episode of That Amazon Ads Podcast, Andrew and Stephen discuss Amazon's off-Amazon ad placements for sponsored products and the issues they present. They highlight the lack of control sellers have over these placements, the significantly lower conversion rates compared to on-Amazon placements, and a recent spik...
In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss the balance between science and art in Amazon PPC management. They emphasize that while mathematical calculations and formulas are essential, human intuition and dynamic adjustments are crucial for success. They explore how campaign structure, bid...
This episode explores the updated Search Query Performance (SQP) report within Amazon Seller Central, focusing on its accessibility via Amazon's API and its implications for Amazon PPC strategy. Against the backdrop of previous limitations where SQP reports were not accessible via API, requiring manual download of indi...
This episode explores the advancements and limitations of AI image generation for Amazon product listings, comparing Amazon's AI with ChatGPT and Grok AI. Against the backdrop of a previous episode criticizing Amazon AI's image generation, the hosts revisit the topic to assess recent improvements. More significantly, t...
This episode explores the effectiveness of Amazon's new AI image generator for creating sponsored brand ads. Against the backdrop of initial excitement surrounding the tool's potential to revolutionize ad creation, the hosts, Stephen and Andrew, present a contrasting perspective based on their own experiences. More s...
This episode explores common myths surrounding Amazon PPC advertising, debunking misconceptions held by many advertisers. The hosts, Stephen and Andrew, address several prevalent fallacies, such as the belief that higher budgets automatically equate to increased visibility or that broad match campaigns inherently yiel...
This episode explores the limitations of rule-based automations in managing Amazon PPC campaigns. Against the backdrop of increasing popularity of these automations, the hosts delve into three primary drawbacks: fixed look-back windows hindering responsiveness to dynamic market changes, account-wide optimization obsc...
This episode explores the problem of "death by a thousand cuts" in Amazon advertising, a phenomenon where numerous low-visibility keywords cumulatively lead to significant wasted ad spend. Against this backdrop, the hosts discuss how over-harvesting keywords contributes to this issue, illustrating the problem with an ...
This episode explores the performance of Amazon advertising accounts across various average order values (AOV) and spending levels in January and February 2025. Against the backdrop of limited benchmark data from Amazon, the hosts analyze data from 1,000 US brands using their AdLabs software, revealing a strong invers...
This episode explores optimal budget allocation strategies within Amazon Ads campaigns. The discussion centers around the debate of auto versus manual campaigns, with the hosts advocating for a predominantly manual approach (80% manual, 20% auto). More significantly, within manual campaigns, they recommend prioritizi...
This episode explores optimal budget allocation strategies for Amazon PPC advertising, specifically focusing on Sponsored Products, Sponsored Brands, and Sponsored Display. The hosts debate the relative effectiveness of each ad type, with a strong emphasis on Sponsored Products due to its higher conversion rates and s...
This podcast episode discusses Amazon's new Path to Purchase Report, which provides insights into customer interactions with different ad types before making a purchase. The hosts analyze the report's features, highlighting its ability to reveal the effectiveness of various ad combinations in driving sales, particular...
This podcast episode discusses the optimal frequency for keyword harvesting and negating in Amazon PPC campaigns. The hosts explain that the frequency depends on campaign maturity, suggesting weekly harvesting for new campaigns, monthly for mature campaigns, and quarterly for very mature campaigns. A similar frequenc...
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