When to Use Dynamic Bidding Up & Down on Amazon PPC with Brett Messieh

In episode 100 of "That Amazon Ads Podcast," hosts Andrew and Stephen welcome Brett Messieh, CMO of Sven & Son, to discuss navigating Amazon PPC with limited time. Brett shares his insights on using dynamic bidding strategies, particularly dynamic up and down, for products with short conversion windows, emphasizing the importance of negating irrelevant search terms and balancing ad group ACoS. The conversation explores when to use different bidding strategies based on product market fit and promotional activities, as well as the potential benefits and drawbacks of relying on Amazon's algorithm. Brett also touches on brand defense strategies, the value of digital real estate on Amazon, and the use of overseas VAs to streamline PPC management. The episode concludes with a discussion on tariffs and their potential impact on e-commerce, highlighting the need for businesses to be nimble and adaptable in a rapidly changing market.