There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
This podcast episode features an interview with Owais Ghori, CEO of Amerify, an Amazon FBA agency, discussing the ten crucial steps for a successful Amazon PPC product launch. The interview covers keyword identification using Amazon's own data (SQP), validating keywords based on conversion rates, and building product ...
This podcast episode focuses on common mistakes in Amazon PPC keyword negation strategies, particularly over-negation. The hosts discuss three frequent errors: negating keywords with high ACOS, negating keywords with high spend and no sales, and negating keywords with no sales regardless of click volume. They emphasiz...
This podcast episode discusses the optimal criteria for keyword harvesting in Amazon advertising. The hosts explain the pitfalls of overharvesting, such as targeting low-volume keywords and irrelevant search terms, leading to wasted ad spend. They recommend prioritizing keywords with at least two orders and significa...
This co-hosted podcast episode tackles a common Amazon PPC misconception: that limiting keywords per campaign increases impressions. The hosts debunk this myth, arguing that perceived improvements are often due to mismanaged budgets or a misunderstanding of keyword search volume distribution. They explain how focusing...
This co-hosted podcast episode focuses on troubleshooting five common reasons why Amazon ads aren't generating impressions. The hosts systematically address each issue: insufficient bids, impressions awarded to other product variations within the same ASIN, accidental negative keyword implementation, product ineligibi...
This co-hosted podcast episode focuses on Amazon PPC campaign budgeting. The hosts debunk the misconception that campaign budgets control overall spending, emphasizing that bid adjustments are the primary method for managing daily and monthly ad spend. They explain how to respond to campaigns running out of budget (in...
In this podcast episode, the hosts dive into Amazon Marketing Cloud (AMC) and its exciting new bid boost feature for custom audiences. They discuss AMC's advanced capabilities, including detailed reporting and the ability to create tailored audience segments. The recent update allows users to apply bid boosts to audien...
In this podcast episode, the hosts delve into the topic of brand defense in Amazon advertising, highlighting how many sellers tend to overspend and mismanage their strategies. They point out that branded sales often aren't incremental; in other words, these sales would likely happen even without advertising. Instead, t...
In this podcast episode, we take a closer look at how to make the most of Amazon's search query performance reports, building on insights from a previous discussion. Uri Rahimi, the creator of the Seller Utilities Chrome extension, showcases exciting new features, including integration with Google Drive. This enhanceme...
In this podcast episode, the hosts delve into the disappointing October performance of the Insaltd brand, which is striving for $1 million in annual revenue. A key factor in this decline is a drop in the star rating from 4.5 to 4 stars, which has adversely affected conversion rates and pay-per-click (PPC) results. To t...
This podcast explores the best structures for Amazon PPC campaigns focused on sponsored products. It compares three key approaches: multi-product ad groups, ideal for large catalogs with limited data on individual items; single-product ad groups, which work well for extensive catalogs with good data on specific product...
In this podcast episode, the hosts explore the intricacies of targeting gift-related keywords in digital marketing. They discuss the challenges posed by high costs and low conversion rates when using traditional methods. Drawing from their real-world experiences managing client accounts, they examine how gift keywords ...
In this podcast episode, the hosts explore how to use search query performance (SQP) data to boost brand visibility and sales on Amazon. They offer practical tips for pinpointing relevant keywords and using data analysis tools, including Excel, to analyze market trends. The discussion highlights how important shipping ...
In this podcast episode, the hosts explore a variety of strategies for launching products on Amazon, encouraging sellers to customize their approach based on their unique resources and goals. They highlight the importance of steady growth, prioritizing profitability and effective review collection, while also discussin...
In this podcast episode, hosts Andrew and Stephen explore the intricate strategies of segmenting Amazon Ads campaigns by match type. They discuss the challenges and risks associated with over-segmentation, stressing the need for balance in managing campaigns. While they highlight the value of isolating search terms, th...
In this podcast episode, the hosts dive into effective strategies for enhancing sponsored brand video and static image ads, focusing on niche markets like electrolytes. They discuss various campaign tactics such as keyword targeting, campaign structure, and the significance of creative content, all while highlighting t...
This podcast episode offers a comprehensive exploration of Amazon PPC optimization, centering on keyword harvesting strategies that can significantly enhance campaign performance. Stephen and Andrew illustrate how a dynamic approach to keyword analysis and management can empower smaller brands to refine their advertisi...
This podcast episode delves into the contentious debate surrounding the use of negative keywords in advertising strategies, presenting diverse perspectives from industry experts on the implications and benefits of negation versus maintaining campaigns. Participants discuss the significance of precise bidding, the risks...
This podcast episode delves into the critical aspect of main image optimization on Amazon, featuring expert John Aspinall who provides insights into creating compelling images that effectively communicate flavor, value, and product information. Through detailed analysis and practical tips, the discussion underscores th...
This podcast episode emphasizes the importance of segmenting product targeting campaigns for improved performance and data integrity, with Mike advocating for separate strategies for ASIN targets and keywords to avoid unintended keyword negation and improve control over placements. The discussion is enriched by real-wo...
Follow this podcast in Podwise
Sign in to get AI summaries, transcripts and mind maps for any episode, including new ones.
