There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
This podcast episode delves into the essential role of keyword research for Amazon sellers, emphasizing the superiority of first-party data sourced directly from Amazon. Andrew and Steven discuss how leveraging tools like Amazon’s autofill, Brand Analytics, and performance reports can provide invaluable insights into s...
This podcast episode deeply analyzes InSalted's performance, highlighting remarkable efficiency gains in advertising spend while maintaining robust sales. The hosts articulate the strategic evolution of campaigns and the significance of meticulous listing optimization, stressing the need for impactful product imagery a...
This podcast episode delves into the multifaceted frustrations within the Amazon ads industry, highlighting issues with superficial educational content, subpar software, and poorly performing advertising agencies. The hosts candidly express their concerns about the lack of quality and depth in influencer-generated cont...
This podcast episode focuses on the critical strategies and detailed methodologies for restructuring Amazon ad campaigns to achieve remarkable sales growth, evidenced by a case study of a brand aiming to increase sales significantly within a year. The hosts, Stephen and Andrew, meticulously outline their step-by-step a...
This podcast episode delves into the intricacies of launching new products on Amazon's Vendor Central, highlighting the challenges posed by the platform's algorithm, which favors established products. The hosts discuss actionable strategies to encourage Purchase Orders for new items, navigate the risks related to switc...
This podcast episode takes listeners through a thorough campaign audit process, addressing various aspects of optimizing product listings and advertising spend to enhance sales performance. The hosts emphasize the significance of careful data analysis in identifying issues such as stagnant sales and inefficient ad spen...
This podcast episode features Brandon Young, the founder of Data Dive, who shares insights into his innovative keyword research and SEO tool tailored for Amazon sellers. He emphasizes Data Dive's unique advantages over traditional tools like Helium 10, showcasing how it helps sellers identify opportunities and improve ...
This podcast episode explores the importance of metrics in Amazon advertising, specifically focusing on ACOS (Advertising Cost of Sales) and ad cost of total sales. The hosts argue that these metrics are crucial for optimizing campaigns and ensuring profitability. They discuss the correlation between ACOS targets and a...
This podcast episode explores the debate surrounding the use of ACOS as a vanity metric in Amazon advertising. While ACOS is important to a certain extent, it is not the only metric that should be monitored. The hosts discuss the negative impact of sponsor display campaigns on organic sales and ACOS, emphasizing the im...
This podcast episode emphasizes the importance of properly auditing Amazon PPC accounts and the success of the speakers' audit process. The speakers discuss the process of conducting audits, estimating the monthly impact, and optimizing ad investments. They also highlight the significance of analyzing total performance...
This podcast episode explores the capabilities and benefits of PickFu, a DIY consumer research platform that allows sellers to gather feedback and conduct split testing. The platform employs preferential voting and instant runoff to determine the most preferred option. The episode discusses the importance of gathering ...
This podcast episode explores the strategies and methods for setting optimal bids in Amazon advertising campaigns. The hosts emphasize the importance of not relying solely on Amazon's suggested bids and discuss various approaches, such as starting low and gradually increasing bids, using account or product averages, co...
This podcast episode explores various strategies and tools for optimizing ad campaigns on Amazon. The speakers discuss the significance of bidding and data optimization, emphasizing the importance of relevant keywords and smaller adjustments. They also highlight the power of Amazon Marketing Cloud in providing insights...
This podcast episode explores the optimization of keywords and bids in online advertising, specifically focusing on platforms like AdLabs, Google Shopping, and Amazon Advertising. The hosts emphasize the importance of finding the right balance between stability and growth when determining the optimal frequency for bid ...
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