Should You Segment Campaigns by Match Type in Amazon PPC?

In this podcast episode, hosts Andrew and Stephen explore the intricate strategies of segmenting Amazon Ads campaigns by match type. They discuss the challenges and risks associated with over-segmentation, stressing the need for balance in managing campaigns. While they highlight the value of isolating search terms, they warn against overly rigid approaches that could hurt performance. The hosts encourage a thoughtful campaign structure to enhance visibility and data reliability, helping listeners make informed choices that support their broader advertising objectives.