#113 - Amazon PPC: Managing Really Big Accounts (Without Wasting Spend)

In this episode of "That Amazon Ads Podcast," Stephen and Andrew discuss the complexities of managing Amazon advertising campaigns for accounts with massive product catalogs. They address the question of whether there can be too many products in an Amazon advertising campaign, suggesting that while there's no strict limit, managing campaigns for hundreds of thousands of SKUs presents unique challenges. They explore the types of accounts that typically have such large catalogs, like apparel, car parts, and art, and delve into why advertising every single product may not be the best strategy due to data management issues and budget constraints. They recommend a hybrid approach to campaign structure, focusing on single product campaigns for top sellers and more aggregated campaigns for lower-performing products, emphasizing the importance of organization, consistent naming conventions, and adapting campaign structures to different segments of the catalog.