In this episode of "That Amazon Ads Podcast," Stephen and Andrew outline the routine tasks and workflows for Amazon PPC managers, emphasizing prioritization and frequency. They debunk the myth of daily optimizations, advocating instead for monitoring daily for red flags like catalog or supply issues and responding to client emails promptly. Weekly tasks should focus on bid optimizations, considering performance trends over the past week, 14 days, or month. Monthly tasks include keyword harvesting, placement optimizations, and client reporting, focusing on strategic budget decisions. Quarterly tasks involve analyzing market conditions and dayparting strategies, while annual tasks consist of reviewing the past year's performance to inform future planning. Ad hoc tasks cover campaign launches, reporting, and product listing reviews, adjusting to the specific needs and maturity of the campaigns.
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