The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
This podcast episode discusses the limitations of event-focused marketing in the field of learning and development (L&D). It emphasizes the importance of taking a more strategic, brand-level approach that considers the diverse personas within an organization and focuses on the emotional drivers and motivations of learn...
This podcast episode explores the importance of marketing campaigns for learning effectiveness. The speakers discuss the challenges of engaging learners in the modern era, the importance of understanding learner motivations, the multitude of factors that compete for our attention, and the importance of answering the "w...
This podcast episode explores the importance of authenticity, humanity, and trust in the context of learning and development (L&D). It highlights Stephen Bartlett's use of honesty and vulnerability to connect with his audience and build trust. The episode emphasizes the significance of creating a psychologically safe e...
This podcast episode explores the significance of marketing tactics in the context of learning and development initiatives. It emphasizes the importance of considering the target audience and their communication channels when implementing marketing tactics. The episode discusses various tactics such as emails, social m...
This podcast episode explores the fundamentals of a marketing strategy, focusing on the key sections of setting objectives, establishing timelines, understanding target audience needs, and mapping tactics to the buyer's journey. It emphasizes the importance of setting SMART objectives, conducting benchmarking, utilizin...
This podcast episode discusses the importance of learner personas in marketing for learning. Learner personas are fictional representations of the target audience that help understand motivations, pain points, and emotional drivers. Creating learner personas based on qualitative and quantitative data allows tailoring c...
This podcast episode explores the concept of Marketing for Learning and emphasizes the need for a shift in L&D to prioritize learner engagement. It introduces the 10 C's of a modern marketing mindset, which include customer centricity, commercially focused, capability, content, channel, creative, communication, collabo...
This podcast episode explores the evolution of learning and development practices, highlighting the importance of a holistic approach that considers both business and learner needs. The speakers emphasize the value of core principles and the mindset of high-performing L&D professionals. They discuss the L&D value spect...
This podcast episode explores the challenges and opportunities of using data-driven learning in the workplace, emphasizing the importance of asking the right questions and focusing on meaningful insights. The speakers also discuss the role of learning experience design (LXD) and the need for L&D professionals to develo...
This podcast episode discusses the challenges of compliance training within the Learning and Development (L&D) function. The speaker argues that compliance training is more suited for operations rather than L&D, as it serves a functional role focused on risk reduction instead of improved outcomes. Compliance training i...
This podcast episode explores the concept of a messaging framework and its six key components: target audience, tone of voice, brand promise, positioning statement, tagline, and brand pillars. It emphasizes the importance of tailoring the tone of voice to the target audience, using examples from Uber and Nike. The epis...
This podcast episode explores the perceived importance and challenges of the Learning and Development (L&D) function within organizations. It raises concerns about whether L&D professionals' belief in their essential role is shared by the wider business. The example of Airbnb turning off its LMS without anyone noticing...
This podcast episode explores the importance of mindset in the workplace and the need to communicate the value of Learning and Development (L&D) within organizations. It discusses the challenges facing L&D functions today, such as lack of awareness, over-reliance on technology, and the need for data-driven decision mak...
This podcast episode explores the importance of data, analytics, and measurement in marketing for learning. The speaker emphasizes the need to consider measurement from the outset to test and refine marketing strategies. They highlight that data is not only used to prove success but also to guide decision-making and im...
This podcast episode explores the journey of Alvaro Caballero, the head of people at DataSnipper, and his transition from engineering to learning and development (L&D). It highlights the significant evolution of the L&D industry and the incorporation of marketing skills, customer experience best practices, and design t...
This podcast episode explores the concept of the Value Proposition Canvas (VPC) and its significance in marketing strategies. The VPC helps organizations gain a deeper understanding of their learning products and effectively communicate their value to learners. It consists of key elements such as product, benefits, fea...
This podcast episode explores the growing understanding and importance of marketing for learning in the industry. The hosts discuss their recent award win and highlight the significance of being recognized by L&D professionals. They emphasize the need for a mindset shift in learning and development, focusing on selling...
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