Marketing For Learning®

LIVE PODCAST RECORDING: ASK US ANYTHING

Ep 51 - Understanding Your Audience: The Decision Making Journey

This podcast episode explores the importance of understanding the target audience's decision-making journey when marketing learning and development (L&D) offerings. The speaker introduces the AIDAL funnel as a framework to understand the stages of awareness, understanding, desire, action, and loyalty. The episode empha...

Ep 50 - How To Leverage Marketing To Boost Performance

This podcast episode explores the challenges faced by learning and development (L&D) teams in engaging employees and highlights the need for a marketing mindset to address these challenges. The speakers emphasize the importance of understanding the needs and motivations of employees, adopting a marketing mindset to inf...

🍍Vote For Us In The British Podcast Awards🍍

Ep 49 - A Marketer Never Forgets

This podcast episode explores the importance of patience and consistency in marketing. It emphasizes that while some aspects of marketing can yield quick results, significant changes in brand perception and organizational behavior require sustained efforts over time. The speaker advises against expecting immediate exce...

Ep 48 - Pavlov’s Dog & Modern Advertising

This podcast episode explores the concept of classical conditioning and its application in advertising and learning. It discusses how repeated pairings of stimuli can create a transfer of response, using Pavlov's dog as a classic example. The episode also delves into how brands use classical conditioning in advertising...

EP 47 - The Human Skill Of Marketing

This podcast episode explores the importance of human skills in marketing and argues that marketing is indeed a human skill. The speaker highlights the top skills needed in the UK business industry and questions why marketing is not included. They assert that marketing involves both technical and human skills, such as ...

Ep 46 - Storytelling with Nick Shackleton-Jones

This podcast episode explores the importance of marketing in driving innovation, adoption, and transformation in the field of learning and development (L&D). The speakers discuss how marketing can connect future ideas to the present by raising awareness and communicating the value of L&D initiatives. They emphasize the...

Ep 45 - UX Design in Learning with Paula Hughes

Ep 44 - Think Different

This podcast episode explores Steve Job's 1997 speech on Apple's marketing strategy, highlighting the importance of defining clear values and connecting with audiences on an emotional level. The episode emphasizes the significance of storytelling in marketing and how companies like Nike and Got Milk successfully used s...

Ep 43 - Learner Engagement Essentials

This podcast episode explores the essential elements for effective learning marketing. These elements include ensuring learners have time to learn, perceiving value in learning opportunities, and aligning the content with their needs and aspirations. The episode highlights the importance of cohesion, psychological safe...

Ep 42 - Future L&D Skills And The Role They Play In Building A Valuable EVP

This podcast episode explores the concept of Employee Value Proposition (EVP) and its significance in attracting and retaining talent. The speakers discuss the expanding definition of EVP as encompassing both tangible and intangible rewards, such as compensation, benefits, work-life balance, career development opportun...

Ep 41 - Data-led Marketing at Novo Nordisk with Peter Manniche Riber

This podcast episode explores the importance of measuring the impact of learning and development (L&D) initiatives. The speakers discuss the challenges faced by L&D professionals in measuring and monitoring their performance, and emphasize the need for them to take responsibility for demonstrating their impact. They hi...

Ep 40 - Internal Comms: Friend Or Foe To L&D?

This podcast episode explores the relationship between L&D teams and internal comms teams. It discusses how L&D teams often have negative reactions to internal comms teams, but suggests that befriending internal comms teams can be beneficial for L&D professionals. Collaborating with internal comms teams can provide val...

Ep 39 - Marketing for Learning® Course Taster

This podcast episode explores the importance of marketing in learning and development (L&D) to address the lack of employee engagement and performance issues. It highlights the challenges faced in L&D, such as the lack of awareness of learning opportunities, ineffective marketing strategies, and overreliance on technol...

Ep 38 - Defining Your L&D Positioning Statement

This podcast episode emphasizes the importance of positioning statements in marketing for learning. It provides examples of positioning statements from Nike and discusses the key elements necessary to create an effective positioning statement. The episode also presents a framework for creating a compelling positioning ...

Ep 37 - What Is Your L&D Brand Promise?

This podcast episode explores the concept of brand promises and their significance in defining the identity and purpose of a learning and development (L&D) team. Brand promises are internal statements that guide organizations and marketing teams in aligning their actions with the company's values. The episode provides ...

BREAKING NEWS - Live Podcast Recording Announcement

Ep 36 - The Top Five Takeaways From The Marketing For Learning Podcast

This podcast episode explores the importance of marketing for learning and development (L&D) professionals. It emphasizes the need to address the awareness problem in L&D, adopt a marketing mindset, engage the audience with valuable content, and effectively communicate the value of L&D. The episode introduces the Value...

Ep 35 - Our Favourite Marketing Campaigns – And What L&D Can Learn From Them

This podcast episode explores the clever marketing tactics used by brands like Pringles, Spotify, Old Spice, Nike, and Coca-Cola. The speakers discuss how these brands leverage human nature, tap into emotions, use data and influencers, and understand their target audience to create effective marketing campaigns. They e...