Ep 38 - Defining Your L&D Positioning Statement

This podcast episode emphasizes the importance of positioning statements in marketing for learning. It provides examples of positioning statements from Nike and discusses the key elements necessary to create an effective positioning statement. The episode also presents a framework for creating a compelling positioning statement, using Nike's approach as an example. The speakers provide a detailed guide on how to create a positioning statement for an L&D function and highlight the importance of tailoring the statement to the specific organization and its brand promise.