Marketing For Learning®

Ep 71 - The 12 Episodes Of ChristMAAS

Ep 70 - Laura Card, Marketing Director at Manpower Group

Ep 69 - Hire a Marketer to Do a Marketer’s Job

Ep 68 - It’s Our Birthday!

Ep 67 - Completions Vs. Competency

This podcast episode explores the issue of over-reliance on completion rates in learning and development (L&D) and advocates for a shift towards a marketing mindset. The speaker emphasizes the importance of focusing on competency and real-world impact instead of simply completing training programs. By understanding and...

Ep 66 - Gen AI and L&D with Egle Vinauskite

This podcast episode explores the potential impact of artificial intelligence (AI) on the field of learning and development (L&D). The speakers discuss the need for L&D professionals to develop new skills to effectively harness AI's capabilities, while also highlighting the ethical considerations and limitations of AI ...

Ep 65 - Storytelling In Marketing For Learning

This podcast episode explores the importance of storytelling in marketing and its impact on capturing attention, driving action, and creating authenticity. Storytelling has been ingrained in human culture for thousands of years, and our brains naturally think and process information through stories. The five key elemen...

Ep 64 - How To Use Personas In Your L&D Function

This podcast episode explores the significance of using personas in marketing for learning and development (L&D). The speakers emphasize that personas go beyond segmentation and are essential for understanding learner needs, tailoring messaging, and communicating value to learners. They discuss the limitations of using...

Ep 63 - Mirjam Neelen & Evidence-Based Strategies

This podcast episode explores the role of data-driven decision-making and evidence-informed learning design in the field of learning and development. The speakers emphasize the importance of understanding learners' needs, designing user-centric learning experiences, and measuring the impact of learning initiatives. The...

Ep 62 - People, Personas and Marketing Permission

This podcast episode emphasizes the paramount importance of putting people at the core of Learning and Development (L&D) initiatives. It highlights the need for L&D professionals to develop customer-centricity skills and improve communication with their audience. The episode also discusses the significance of personas ...

Ep 61 - Marketing vs Communications

This podcast episode explores the difference between communications and marketing in the context of learning and development. The speaker highlights that while communications focus on conveying messages and facilitating back-and-forth communication, marketing aims to influence, persuade, and drive action. The distincti...

Ep 60 - Analysts, Authority Bias and Acting Ethically with Amanda Nolen

Ep 59 - 6 Essential Skills To Accelerate Success

This podcast episode explores the importance of marketing skills for learning professionals and how it can enhance their effectiveness in the field of learning and development. It highlights the need for upskilling in marketing and communication, as these skills are often lacking in entry-level L&D teams. The episode o...

Ep 58 - Creating Kick-Ass Learner Personas

This podcast episode explores the importance of learner personas in the learning and development (L&D) field. It emphasizes that understanding the target audience is crucial for creating impactful marketing campaigns and effective instructional design. Learner personas provide a comprehensive understanding of learners'...

Ep 57 - Stop Adding To The Noise

This podcast episode explores the challenge of marketing learning programs without adding to the overwhelming amount of information that people receive daily. The speaker introduces the Hum, Sing, Shout method, a three-tiered marketing strategy for learning and development (L&D) teams, and emphasizes the importance of ...

Ep 56 - Leveraging FOMO For Impact

This podcast episode explores the concept of FOMO (fear of missing out) and its psychological aspects. It discusses how FOMO has become more prevalent due to social media and the internet, and how loss aversion plays a role in motivating people to take action. The episode also discusses strategies for leveraging FOMO i...

Ep 55 - Your Marketing Questions Answered!

This podcast episode explores the challenges and strategies of marketing for learning in the L&D field. It emphasizes the importance of getting buy-in from the wider L&D team, building relationships and leading by example, understanding learner needs, balancing stakeholder expectations, optimizing marketing channels, u...

Ep 54 - Why L&D NEEDS Learner Personas

This podcast episode emphasizes the importance of creating learner personas for effective learning marketing. It explores the limitations of using demographic data for segmentation and highlights the need to understand the intrinsic goals and motivations of the target audience. The speakers provide examples and tips on...

Ep 53 - MAASlow’s Hierarchy of Needs

This podcast episode explores the concept of "Marketing's Hierarchy of Needs," which adapts Maslow's Hierarchy of Needs to the field of marketing for learning. The podcast emphasizes that certain foundational elements, such as having a learning product in place, ensuring quality and accessibility, providing relevant co...

Ep 52 - Our Learnings From Your Learners

This podcast episode explores the importance of discovery in marketing for learning and development (L&D). The hosts emphasize the need to understand the needs and motivations of employees and learners by speaking directly to them. The discovery process involves gathering insights from learners, stakeholders, and the w...