Marketing For Learning®

Ep 91 - Beyond Bums On Seats: Solving The Engagement Challenge

Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning

Ep 89: Creating Demand For Learning: A New Perspective On Marketing For Learning

Ep 88 - Do You Eat Your Own Dog Food?

Ep 87 - Insider Tips For Award Winning Campaigns

Ep 86 - Could L&D Be Replaced By Comms? Dr Heidi Kirby & Loren Sanders Discuss

Ep 85 - How Would A Marketer Do L&D?

Ep 84 - Take Your Learning Hat Off

Ep 83 - Is Learning at Work Week Worth It?

Ep 82 - Rethinking The VPC

Ep 81 - People Experience With Josh Novelle, VP of People Experience & Insight at HSBC

This podcast episode explores the evolving role of Learning and Development (L&D) within organizations, emphasizing the need for L&D to adapt to the specific needs of each business and align with the wider people function. It highlights the challenges and opportunities organizations face in transitioning to becoming sk...

Ep 80 - Brand Hierarchies & Why You Need Them

Ep 79 - The LPI Learning Survey 2024 with CLO Sarah Hatton

This podcast episode explores the current state and future direction of the learning and development industry, as revealed by the results of the Learning Survey conducted by the Learning and Performance Institute (LPI). The survey highlighted challenges in aligning learning strategies with overall business strategies, ...

Ep 78 - Why Marketing Campaigns DO Work For L&D

This podcast episode explores the benefits and strategies of marketing campaigns for learning and development. The speakers emphasize the importance of defining goals and targeting specific audiences in order to create effective and impactful learning experiences. They provide a comprehensive guide to creating successf...

Ep 77 - The Importance Of Planning

This podcast episode explores the importance of strategic marketing planning for learning and development initiatives. The speaker introduces the concept of HUM, SING, and SHOUT as a framework for creating compelling marketing plans that grab the attention of the target audience. The episode emphasizes the need for col...

Ep 76 - Behavioural Science Basics

This podcast episode explores the application of behavioral science in marketing and learning. The speakers highlight the importance of understanding people's motivations and behaviors to create effective campaigns and learning programs. They discuss the use of research, behavioral profiling, social proof, loss aversio...

Ep 75 - Mastering The Rule Of Seven

This podcast episode explores the concept of the "Marketing Rule of Seven" and its application in learning and development (L&D) contexts. The rule suggests that people need to be exposed to marketing messages multiple times before making a purchase decision. In the context of L&D, the rule emphasizes the importance of...

Ep 74 - Mastering Marketing In L&D With Heidi Kirby

This podcast episode explores the importance of marketing in the learning and development industry. It discusses the lack of learner engagement rates and the need for L&D professionals to adopt marketing strategies to capture learners' attention. The episode also highlights the challenges faced by L&D professionals in ...

Ep 73 - My Marketing Mishap #1

Ep 72 - Proactive vs Reactive Marketing in L&D

This podcast episode explores the importance of adopting a marketing mindset in learning and development (L&D) to drive impactful change. The guest speaker, Emma Hunter, shares her experience as the Head of the Creative Centre of Competence for Capgemini Global Learning and Development and emphasizes the need for proac...