Ep 74 - Mastering Marketing In L&D With Heidi Kirby

This podcast episode explores the importance of marketing in the learning and development industry. It discusses the lack of learner engagement rates and the need for L&D professionals to adopt marketing strategies to capture learners' attention. The episode also highlights the challenges faced by L&D professionals in understanding their audience's perspective and the significance of business partnering and content creation tools. Additionally, the episode emphasizes the holistic approach needed to address learner engagement issues and the importance of adopting a marketing mindset in L&D. It also discusses the importance of good learning design, learner personas, and influencer marketing in marketing for learning. Overall, this episode emphasizes the role of marketing in enhancing learner engagement and achieving the desired outcomes of learning initiatives.