30 May 2022
10m

Ep 22 - It’s L&D, not A&E

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Marketing For Learning®

This podcast episode explores the perceived importance and challenges of the Learning and Development (L&D) function within organizations. It raises concerns about whether L&D professionals' belief in their essential role is shared by the wider business. The example of Airbnb turning off its LMS without anyone noticing suggests a potential disinterest in learning platforms. The section emphasizes the need for L&D professionals to adopt a marketing mindset to persuade key stakeholders of the value of L&D. It also highlights the importance of proving the value of L&D through benchmarking, pilots, and data. Overall, L&D professionals need to shift the perception of their function from non-essential to vital within organizations.

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