Ep 34 - Don’t Fall Into The Programme Trap!

This podcast episode discusses the limitations of event-focused marketing in the field of learning and development (L&D). It emphasizes the importance of taking a more strategic, brand-level approach that considers the diverse personas within an organization and focuses on the emotional drivers and motivations of learners. By understanding the specific wants, needs, desires, and pain points of the target audience, L&D marketers can create more targeted and impactful marketing campaigns that drive desired outcomes and contribute to a culture of continuous learning.