The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.
This podcast episode explores the concept of banner blindness, a phenomenon where individuals ignore repetitive or irrelevant content, particularly banner advertisements on the web. Research has shown that our brains have adapted to ignore certain areas of a webpage that are traditionally used for advertising. This has...
This podcast episode explores the concept of influencer marketing and its effectiveness in amplifying marketing messages to target audiences. It discusses the importance of authenticity, relatability, and setting clear goals and objectives in influencer campaigns. The episode also highlights the motivations for influen...
This podcast episode explores the concept of user generated content in marketing for learning. It emphasizes the effectiveness and benefits of utilizing user generated content in campaigns, highlighting impressive results and widespread influence. User generated content triggers emotions, inspires participation, and sh...
This podcast episode explores the importance of branding in learning and development (L&D). It emphasizes that a brand is not just about visual identity, but also about evoking emotions and building trust with learners. By creating a strong brand, L&D professionals can increase awareness, position themselves effectivel...
This podcast episode explores the use of language in the Learning and Development function and raises concerns about labeling employees as "learners." The speaker emphasizes the need to humanize the approach by considering employees as people and consumers rather than reducing them to a category. Shifting the mindset a...
This podcast episode explores the concept of learner personas and their importance in marketing for learning efforts. Learner personas are fictional representations of ideal learners that help organizations tailor their communications and interventions to meet the specific needs and preferences of each persona. By cons...
This podcast episode explores the RACE framework in marketing, which consists of the stages of REACH, ACT, CONVERT, and ENGAGE. The focus is on capturing attention and triggering emotions in order to drive action and engagement. Visual cues, unconventional tactics, and emotional connections are emphasized as key elemen...
This podcast episode emphasizes the concept of the "Shitty First Draft" as a way to overcome perfectionism and unleash creativity. The host and speakers encourage listeners to embrace the idea of creating imperfect drafts and focus on getting their ideas down on paper. They highlight the benefits of this approach, such...
This podcast episode explores the value of using emotions in marketing and communication efforts to form connections with the audience. It discusses the importance of emotions in marketing campaigns and learning, the role of psychological needs in branding strategies, and the significance of connecting with people thro...
This podcast episode explores the concept of the four P's of marketing (Product, Place, Promotion, and Price) and applies them to the field of Learning and Development (L&D). It emphasizes the importance of focusing on the learner's needs and desired outcomes, reaching learners where they are, grabbing their attention,...
This podcast episode explores the importance of consistent learning campaigns in fostering habits and sustaining continuous learning over time. It emphasizes the need for multi-channel communication and highlights the significance of repetition, association, and long-term habit-building. The speakers discuss the import...
This podcast episode highlights the importance of understanding "What's in it for me" (WIIFM) when marketing learning programs to employees. It emphasizes the need to focus on employees' individual needs and motivations in order to drive engagement and behavior change. The episode also discusses the value proposition c...
This podcast episode explores the importance of incorporating marketing skills into the field of Learning and Development (L&D). It highlights the lack of marketing skills among L&D professionals and emphasizes the need for them to broaden their perspective and adopt marketing techniques. The episode discusses the sign...
This podcast episode explores the question of whether L&D has an engagement problem or an awareness problem. It highlights the importance of learner engagement and the challenges of getting learners to consume learning content and change their behavior. However, it also emphasizes the need for awareness, as learners ca...
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