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Todd Welch · Business

Amazon Seller School, How to Sell on Amazon

Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!

Episodes

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Rufus AI Surges, Amazon Opens Logistics to All, Auto Buy Pricing

07 May 2026
14m
AI processed

Amazon’s launch of Amazon Supply Chain Services marks a significant shift in logistics, potentially disrupting the industry by opening fulfillment and freight infrastructure to all businesses. This move increases seller dependency on Amazon, mirroring the strategic dominance of AWS. Meanwhile, the rapid adoption of Ruf...

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Commingling Ends, API Fees Delayed, Container Rates Surge 20%

03 Apr 2026
15m
AI processed

This Amazon Seller News Roundup covers recent changes and updates impacting Amazon sellers. It highlights Amazon's testing of an all-day delivery service and the introduction of billable AI shopping prompts, which add complexity to advertising costs. The podcast also discusses retroactive online marketplace liability f...

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FBA Commingling Ends, 1-Hour Delivery, USPS Cuts: Amazon Changes Ahead

26 Mar 2026
18m
AI processed

This Amazon Seller News Roundup covers critical updates for Amazon sellers. Amazon is ending commingling on March 31st, requiring FNSKU labels for resellers but benefiting brand owners who can use manufacturer barcodes. Amazon is also launching 1-hour delivery to compete with Walmart, potentially increasing fulfillment...

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Prime Day Moves to June, DD+7 Payment Changes, AI Ad Tools Launch

19 Mar 2026
13m
AI processed

Amazon is implementing a "DD+7" payment policy that delays seller payouts until seven days after delivery confirmation, creating significant cash flow risks for smaller merchants. Compounding these operational shifts, Prime Day 2026 has been moved to late June to avoid conflicts with the World Cup, necessitating an imm...

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Amazon Catalog Hijacks, Return Fraud & the 1.6% Takeover

20 Feb 2026
57m
AI processed

The podcast explores the evolving landscape of selling on Amazon, emphasizing the need for sellers to operate as legitimate businesses rather than hobbyists. Robyn Johnson and Todd Welch discuss how the ease of making quick profits has diminished, requiring sellers to focus on logistics, inventory management, and compl...

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AI Content Marketplace and $68B Ad Machine

13 Feb 2026
1h 3m
AI processed

The podcast explores the implications of AI on content creation, business practices, and the Amazon marketplace. It highlights Amazon's potential launch of a content marketplace for AI licensing, discussing how this could impact artists, content creators, and companies like Reddit. The conversation touches on the chall...

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Amazon News: AI Search Manipulation, Agentic Ads & CTR Power Plays

06 Feb 2026
57m
AI processed

The podcast explores the evolving landscape of e-commerce, focusing on the impact of AI and emerging platforms like TikTok Shop. It highlights how brands are adapting to AI-driven discovery, with companies investing in generative engine optimization to influence AI recommendations. The discussion covers the increasing ...

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Amazon News: AI Traffic, TikTok Logistics & The New Amazon Moat

30 Jan 2026
59m
AI processed

The podcast analyzes recent changes and emerging trends impacting Amazon sellers, focusing on TikTok's new logistics policies, the potential of ChatGPT advertising, and Amazon's approach to AI crawlers. The panel discusses TikTok's mandate for in-house logistics, agreeing it signals the platform's maturation and attemp...

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Amazon News: Fewer Sellers, Bigger Stakes & the AI Commerce Shift

23 Jan 2026
52m
AI processed

The podcast examines the evolving landscape of Amazon selling, noting a decline in new seller registrations alongside a rise in Prime memberships. This shift suggests a maturing market where established sellers with capital and sophisticated systems are thriving, while smaller entrants face increasing barriers. The dis...

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Amazon News: Interactive Ads, Walmart’s Surge & High-Value Return Shock

16 Jan 2026
58m
AI processed

The podcast centers on Amazon seller news, focusing on interactive video ads, Walmart's growing e-commerce presence, and changes to Amazon's return policies. Interactive video ads are highlighted as more effective due to reduced friction in the purchasing process, though concerns about increased return rates are raised...

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Amazon News: AI Hijacks, Bot Wars & TikTok’s Takeover

09 Jan 2026
1h 1m
AI processed

The podcast delves into pressing Amazon seller news, opening with a discussion on Amazon's "Buy For Me AI" and the controversy surrounding its data-scraping practices. The panel critiques Amazon's double standard of scraping external sites while blocking others from doing the same to them. Discussion pivots to TikTok S...

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Amazon News: AI Images Win, Faster Shipping & Consumer Pressure

19 Dec 2025
58m
AI processed

In this episode of the Amazon Seller School podcast, Todd Welch hosts Eric Weiser, Danon, and Kevin Sanderson to discuss several topics relevant to Amazon sellers. The panel analyzes the effectiveness of AI-generated images versus human-made images for ads and listings, concluding that AI can be a powerful tool if used...

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Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling

12 Dec 2025
56m
AI processed

In this episode of the Amazon Sellers School podcast, Todd Welch hosts Chris McCabe, Eric Castellano, and Danon to discuss recent Amazon seller news. The panel dives into Amazon's new reserve share of voice for branded search, which allows brand-registered sellers to lock in top-of-search placement for their branded ke...

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Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check

05 Dec 2025
59m
AI processed

In this episode of the Amazon Sellers School podcast, Todd Welch hosts Andrew Morgans, Chelsea Cohen, and Danan to discuss recent e-commerce news and strategies for Amazon sellers. They begin by sharing their experiences during the Thanksgiving and Cyber Week period, including inventory challenges and sales successes. ...

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Amazon News: Variation Breakthroughs, AI Ad Prompts & 2026 Fee Pressure

21 Nov 2025
56m
AI processed

In this episode of the Amazon Sellers School podcast, Todd Welch hosts a panel featuring Damon, Noah, and Mina to discuss the latest Amazon seller news. The panel analyzes Amazon's test of allowing multiple child variations to rank on page one, debating its potential impact on sellers and customer experience. They also...

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Amazon News: AI Lawsuits, China Data Rules & Doorstep Returns

07 Nov 2025
1h 5m
AI processed

In this episode of the Amazon Sellers School podcast, Todd Welch, along with Robyn Johnson and Leslie Hensel, discusses current Amazon seller news. Topics include Amazon's lawsuit against Perplexity over AI browser access, China's crackdown on sellers to ensure tax compliance, potential price increases in Amazon softwa...

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Amazon News: Help Me Decide, ChatGPT Traffic, and Holiday Rebound

03 Nov 2025
1h 1m
AI processed

In this episode of the Amazon Sellers School podcast, Todd Welch, along with John Aspinall and Stephen Pope, discuss the latest news in the Amazon seller world, focusing heavily on AI and its impact. They debate the effectiveness and adoption rates of Amazon's new AI shopping tools, such as "Help Me Decide," and compar...

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Amazon News: Walmart’s AI Push, Price Transparency & Ad Frustration

27 Oct 2025
41m
AI processed

In this episode of the Amazon Seller School podcast, Todd Welch and Eric from Ecom Profit Path discuss recent news and updates relevant to Amazon sellers. They analyze Walmart's new AI-driven shopping experience within ChatGPT, the increasing importance of advertising on Amazon, the trend of reshoring production to the...

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Amazon News: Seller Challenges, Fee Hikes & Predictive AI Hits

20 Oct 2025
0m
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Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees

13 Oct 2025
1h 2m
AI processed

In this episode of the Amazon Sellers School podcast, Todd Welch and Andrew Morgans discuss recent news affecting Amazon sellers, including the underwhelming October Prime Day, a new Washington state tax on digital ads and tech services, and changes to Amazon Prime that allow sellers to edit orders. They analyze the po...

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