Amazon News Live: Share-of-Voice, EU Fee Cuts & The End of Commingling

In this episode of the Amazon Sellers School podcast, Todd Welch hosts Chris McCabe, Eric Castellano, and Danon to discuss recent Amazon seller news. The panel dives into Amazon's new reserve share of voice for branded search, which allows brand-registered sellers to lock in top-of-search placement for their branded keywords. They also discuss Amazon's fee reductions in Europe to compete with marketplaces like Shine and Temu, and the implications of Chinese sellers shifting their legal registration from mainland China to Hong Kong. Finally, they analyze Amazon's decision to end FBA co-mingling, discussing the impact on accountability, counterfeit risk, and operational changes for sellers.