Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check

In this episode of the Amazon Sellers School podcast, Todd Welch hosts Andrew Morgans, Chelsea Cohen, and Danan to discuss recent e-commerce news and strategies for Amazon sellers. They begin by sharing their experiences during the Thanksgiving and Cyber Week period, including inventory challenges and sales successes. The conversation shifts to the impact of AI on consumer shopping behavior, with a focus on how AI influences purchasing decisions and the importance of optimizing product listings for AI-driven searches. The panel also explores the potential for Amazon to integrate AI more directly into its platform and the challenges of ensuring product authenticity in an AI-driven environment. Finally, they touch on proposed legislation for clearer product origin labeling on Amazon, debating the potential benefits and challenges of such measures.