Amazon News: Prime Day Slump, Ad Taxes, Refund Shifts & Fees

In this episode of the Amazon Sellers School podcast, Todd Welch and Andrew Morgans discuss recent news affecting Amazon sellers, including the underwhelming October Prime Day, a new Washington state tax on digital ads and tech services, and changes to Amazon Prime that allow sellers to edit orders. They analyze the potential reasons for the Prime Day results, such as inflation, economic pressures, and shifting consumer priorities towards essential goods. They also discuss strategies for sellers to prepare for Black Friday and the Christmas shopping season, including expectation setting, offering more aggressive deals, and focusing on content and storytelling. The conversation also touches on the effectiveness of discounts versus coupons, the impact of AI on Amazon's search algorithm, and the importance of customer experience in creating successful listings.