Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
In this podcast, Serena Hopson, an eCommerce Account Manager at Purina, shares her career journey and offers valuable insights into the eCommerce landscape. She discusses her evolution from forecasting to sales, focusing on the challenge of integrating traditional retail methods with digital strategies. Serena highligh...
In this recap episode of the Better Advertising podcast, the hosts reflect on BTR Media's impressive rebranding, growth, and key insights from 2024. They explore how the company has transformed into a comprehensive retail media agency, moving beyond Amazon to encompass platforms like Walmart and Instacart. The discussi...
In this podcast, Lance Pacheco, a recent addition to BTR Media, shares his wealth of experience in digital advertising and the exciting world of retail media networks (RMNs). He points out that RMNs are becoming increasingly important, not just for giants like Amazon and Walmart, but for brands of all sizes. Lance enco...
In this podcast episode, the hosts explore how AI is being practically applied in e-commerce, especially in content creation and optimization. While AI is often seen as just a trendy term, they stress the need for real-world applications. They discuss how AI can help generate SEO content, creative assets, and personali...
This podcast explores the transition in retail media measurement from Return on Ad Spend (ROAS) to Incremental Return on Ad Spend (iROAS). The hosts explain that while ROAS is straightforward to access, it often misrepresents advertising's true impact by not considering sales that would have happened without the ads. I...
This podcast explores the exciting updates to Amazon Marketing Cloud (AMC) revealed at Amazon's Unboxed event. The enhancements aim to make AMC more accessible and user-friendly, particularly for advertisers focused solely on sponsored ads. New features, such as audience bid boosting, enable more accurate targeting and...
In this podcast episode, Dustin Wassner from BTR Media shares insights from his recent triumph at the Amazon Advertising Developer Summit hackathon. He created a tool that leverages Amazon's new API-first strategy and showcases the benefits of Marketing Stream. The discussion delves into how real-time data can enhance ...
In this podcast episode, the hosts dive into the powerful features of Amazon Marketing Cloud (AMC) and how it can transform advertising strategies. With insights from experts Justin Knuckles, Austin Hogart, and Dustin Wassner, they highlight AMC’s strengths in improving audience targeting, delivering detailed reports, ...
In this podcast episode, Richman explores the game-changing role of the AI Creative Studio in the advertising world. He explains how it breaks down creative barriers for brands of all sizes by providing democratized access to high-quality, adaptable ad assets. Richman covers various features of the studio, including it...
In this podcast episode, Darren Silverman, Vice President of E-commerce Insights at PetMate, shares his journey through the ever-changing landscape of e-commerce. He talks about his unconventional start and highlights the importance of building personal connections and being adaptable in a fast-paced market. Darren add...
This podcast episode provides valuable insights into maximizing retail media sales during Q4, emphasizing the need for brands to adopt tailored strategies that consider inventory management and effective ad budget allocation. With expert Nick Amos, the hosts discuss the importance of thorough preparation, content optim...
This podcast episode delves into the underappreciated strengths of Walmart's advertising platform, demonstrating how it differs from Amazon by allowing sellers to feature products prominently on its homepage through automated campaigns. Gabriel, a BTR Media expert, directs attention to Walmart's advanced reporting capa...
This podcast episode features an insightful discussion with Alicia Ponzani, E-Com manager at Premier Nutrition, who shares effective strategies for succeeding on Prime Day and navigating the ever-evolving e-commerce landscape, emphasizing the significance of social commerce, creative A/B testing, and the integration of...
This podcast episode navigates the complex e-commerce tech landscape, emphasizing the importance of choosing the right operational model—whether in-house, agency, or SaaS—to optimize performance on platforms like Amazon. Julian underscores the critical role of automation and specialized expertise in maximizing advertis...
This podcast episode delves into the intricacies of Demand-Side Platform (DSP) advertising, stressing the significance of measuring success through various key performance indicators beyond Return on Ad Spend (ROAS). Justin and Adam advocate for a comprehensive approach that considers brand awareness, consumer engageme...
This podcast episode features Vanessa McFill as she illustrates the rapid evolution of digital marketing, emphasizing the empowerment of smaller brands through accessible platforms, the shift towards targeted metrics, and the crucial role of agility and transparency in adapting to market changes. As marketers embrace A...
This podcast episode explores the evolution of video ads on Amazon and emphasizes their significance in reaching and engaging customers. Brands are now recognizing the importance of video content and are becoming more methodical and creative in their approach. The speakers discuss the power of targeting long tail keywo...
This podcast episode explores the value of attending Cannes Lions, the importance of thinking beyond last touch attribution in advertising on Amazon, the success of Elf's campaign on their sticky primer, the accessibility and potential of Amazon Marketing Cloud, the value of insights and investment in streaming TV adve...
This podcast episode explores the success of e.l.f. Beauty and the impact of their marketing campaigns. It discusses the importance of amplifying collective resources, taking risks, and reading signals to build a successful brand. The episode also highlights the significance of being agile, adaptable, and purpose-drive...
This podcast episode explores the various creative options available within DSP for advertisers, including component-based creatives and custom creatives. It emphasizes the power of DSP for driving traffic to Amazon or external websites and highlights the effectiveness of video and audio formats in advertising campaign...
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