Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
In this episode of the Better Advertising with BTR Media podcast, Destaney Wishon interviews Alyssa Guzman about Demand Side Platforms (DSP) and Amazon advertising. They discuss the lack of education around DSP due to the hyper-focus on PPC, highlighting the increasing interest in DSP as part of a comprehensive marketi...
In this episode of the Better Advertising with BTR Media podcast, the host interviews Dustin Wassner, a leading influencer in tech and a key member of BTR Media. They discuss recent updates and changes in the advertising industry, focusing on Q2 highlights, API changes, and the application of AI in agency operations. D...
In this episode of the Better Advertising with BTR Media podcast, Destaney hosts Jeff Cohen from Amazon Ads and Gabi Viljoen from Nestle Health Science at Cannes Lions to discuss the evolution of full-funnel advertising on Amazon. They explore how Amazon's advertising canvas has expanded with Prime Video and options fo...
In this episode of the Better Advertising with BTR Media podcast, the host interviews Jay Richman about recent advancements and future possibilities within Amazon's Creative Studio, particularly focusing on AI-driven image and video generation for advertising. They discuss how these tools empower brands, especially sma...
In this episode of the "Better Advertising with BTR Media" podcast, Destaney interviews Adam, a LinkedIn expert at BTR Media, about managing large and complex advertising accounts with high SKU counts. Adam shares his background and experience, emphasizing the importance of organization and precision in managing these ...
In this episode of the Better Advertising with BTR Media podcast, Destaney and Gabi, along with Rob Hahn, COO of Pattern, delve into the critical role of operations in achieving success on Amazon, contrasting Amazon's priorities then and now. Rob shares his extensive background, including his early days at Amazon and h...
In this Pattern Accelerate miniseries episode, Destaney and Gabi host Dayexi Tomko to discuss brand building and creative opportunities on Amazon. They explore how Amazon's focus on customer experience has driven changes in brand presentation, including main image restrictions and increased real estate for brand buildi...
In this episode of the Pattern Accelerate mini-series, Destaney and Gabi discuss the changes in Amazon advertising, highlighting the increasing cost per click (CPC) and the need for brands to create demand rather than just capturing it. They emphasize the importance of a multi-channel approach, utilizing off-platform a...
In this episode, Destaney and Gabi discuss the evolution of Amazon from being the "everything store" to focusing on consumer-centricity and becoming an "everyday store" that integrates into various aspects of consumers' lives. They explore how COVID-19 accelerated the shift to online shopping and changed consumer behav...
This episode explores strategies for brands expanding beyond Amazon into other retail media networks, focusing on identifying opportunities and managing operational complexities. Against the backdrop of pressure to be present on every platform, the discussion emphasizes aligning retailer selection with brand identity a...
This episode explores the underutilization of video in sponsor brand advertising on Amazon and strategies for leveraging it more effectively. Against the backdrop of brands often focusing solely on search-based advertising, the conversation highlights the untapped potential of upper-funnel video campaigns for building...
This episode explores the challenges and triumphs of launching a new product on Amazon, specifically focusing on REBRelief, a brand addressing the underserved market of period pain relief. Kate Bray, the founder, recounts her journey of identifying this niche opportunity through Amazon search data analysis, revealing ...
This episode explores the evolving role of a VP of e-commerce in the dynamic landscape of the health and wellness industry, specifically within Nestle Health Science. Against the backdrop of a rapidly changing digital market and macroeconomic uncertainties, the guest discusses how his role has shifted from foundationa...
This episode explores the new path-to-purchase data available within the Amazon ad console. Against the backdrop of Amazon's previously last-touch attribution model, this new feature allows advertisers to track the customer journey leading to a purchase, revealing the contribution of various ad types such as Sponsored...
This episode explores the convergence of brand and performance marketing in the e-commerce landscape, particularly on platforms like Amazon and Walmart. Against the backdrop of evolving advertising technologies and the phasing out of cookies, the discussion highlights the increasing importance of creative brand buildi...
This episode explores a boating brand's successful shift from branded to category-focused advertising on Amazon. Against the backdrop of heavy reliance on branded spend and limited category targeting, the guest, Zach Bican, details how his team implemented a strategy prioritizing non-branded keywords and top-of-search...
This podcast episode focuses on strategies for premium brands selling on Amazon. The host outlines key considerations, including leveraging Demand-Side Platforms (DSP) for targeted advertising, utilizing Amazon Marketing Cloud (AMC) audiences and data for refined targeting and understanding the customer journey, and c...
This podcast episode discusses recent Amazon Marketing Cloud (AMC) updates, focusing on Sponsored Products and an AI-powered query tool. The hosts cover the new AI interface that generates SQL queries, eliminating the need for specialized technical skills, and the expansion of AMC to Sponsored Products, allowing for m...
This co-hosted podcast episode of "Better Advertising with BTR Media" discusses the value of in-person team meetups for a fully remote company. The hosts, Justin Knuckles and Adam Mellott, share their experiences at a company-wide retreat in Jupiter, Florida, focusing on the benefits of in-person collaboration for imp...
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