Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
Duke Cannon's e-commerce director, Josh Webb, joins the podcast to discuss navigating the complexities of e-commerce growth, particularly within Amazon's marketplace. Webb emphasizes the importance of understanding the P&L to identify impactful levers for business improvement. He recounts challenges transitioning from ...
The podcast explores Amazon's DSP Performance Plus, an AI-driven platform designed to simplify DSP campaign creation for customer acquisition, retention, and remarketing. It emphasizes Performance Plus as a research tool, allowing users to extract audience insights for manual targeting and control over budgeting and bi...
The podcast explores the shift from traditional keyword-focused advertising to audience-centric strategies, particularly on platforms like Amazon. Sage Gorby, BTR Media account director, shares her experiences with upper-funnel initiatives such as Fire TV, emphasizing its lower CPCs and better targeting capabilities. T...
The conversation centers on the potential impact of OpenAI's advertising capabilities on the retail media landscape. Kiri Masters, a retail influencer, and Destaney discuss the high CPMs associated with ChatGPT ads and whether brands will invest, considering the potential for increased relevancy and conversion rates. T...
Rhino USA's expansion from online marketplace to physical retail is the focus, with VP of Sales TJ Hyland detailing the brand's strategic approach. A key element of Rhino’s success involves prioritizing brand-building and demand creation, rather than solely focusing on cost-cutting. Hyland emphasizes the importance of ...
The discussion centers on the rapid evolution of retail media, the complexities of team management amidst constant change, and the balance between data-driven strategies and consumer psychology. Laura Pattison, the VP of Retail Media at BTR Media, shares her experience in digital advertising. A key point highlights the...
In this episode of the Better Advertising with BTR Media podcast, Destaney and Alex, reflect on Better Media's accomplishments in 2025, highlighting the company's growth since rebranding from Better AMS. They discuss the shift from finding market fit to achieving market traction, evidenced by revenue growth, client ret...
In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Gibby (Austin Hoggett) about his work with AI, DSP, and AMC at BTR Media. Gibby explains how he uses ChatGPT to craft custom reports that quantify DSP strategies and drive incremental value for brands, despite having no prior coding k...
In this podcast episode, Destaney and Gabi discuss the Amazon Unboxed Conference, highlighting key announcements and their implications for brands and agencies. They delve into the new AI-driven tools like Creative Studio AI and Ads AI, emphasizing the importance of a strong foundational understanding of e-commerce and...
In this episode of Better Advertising with BTR Media, Justin, an account director at BTR Media, discusses common mistakes brands make during the Black Friday/Cyber Monday period, also known as the Turkey 12. He advises against pulling back budgets during the lead-in period when shoppers are browsing and building carts,...
In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Justin Nuckols about creating demand for brands on Amazon through awareness tactics. They discuss how celebrity endorsements and unique creatives drive traffic and conversions, using Hyperice, Natrol's Josh Allen campaign, and Lucky E...
In this episode of the Better Advertising with BTR Media podcast, Destaney Wishon interviews Dayexi Tomko, a LinkedIn influencer and AI expert from Nestle Health Science, about the latest creative and brand-building opportunities on Amazon. They discuss new Amazon store modules like the video reveal, product selector, ...
In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Nick Amos about retail media networks beyond Amazon Advertising. Nick shares his experiences expanding into platforms like Walmart, Target, and Best Buy, highlighting the differences in user interfaces, data availability, and campaign...
In this episode of Better Advertising with BTR Media, Destaney interviews David Meers at Amazon Accelerate about the new agentic experience within Creative Studio. David explains that the new feature allows users to build simple to complex projects by directly interacting with the system, offering flexibility and speed...
In this episode of "Better Advertising with BTR Media," Destaney interviews Preston Rutherford, co-founder of Chubbies and now working on a new venture called Marathon. Preston shares his journey from building Chubbies, a men's lifestyle apparel brand, to addressing the challenges of transitioning from bottom-funnel de...
In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Cal Kildow, a fellow BTR team member, to discuss Cal's background, her rapid success in Amazon advertising, and the strategies used to achieve significant growth for one of BTR's largest apparel clients, Lacoste. Cal shares her experi...
In this podcast episode recorded at Amazon Live Studios, Joe, Destaney, and Jennifer Gune discuss the new enhancements to Creative Studio, which were announced at Amazon Accelerate. Jennifer explains that Creative Studio now includes an agentic capability, providing advertisers with a creative partner for concepting, s...
In this podcast episode, Destaney and Joe discuss the evolution of the Amazon ads ecosystem, highlighting the democratization of insights and creative opportunities for sellers. They emphasize the importance of prioritizing updates and leveraging tools like Amazon Marketing Cloud (AMC) for both large and small brands. ...
In this episode of the Better Advertising with BTR Media podcast, Destaney hosts Jess Jackson, Head of Growth at BTR, to discuss the evolving landscape of advertising and the common pain points brands face. They emphasize BTR's commitment to providing customized marketing plans, akin to the Ritz Carlton of agencies, ra...
In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Natalie Cotter, who shares her experience working with disruptive brands like Liquid Death and her current role advising startup CPG brands on how to succeed online. Natalie emphasizes the importance of brand authenticity, leveraging ...
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