Connecting the Funnel with AMC

In this podcast episode, Destaney and Joe discuss the evolution of the Amazon ads ecosystem, highlighting the democratization of insights and creative opportunities for sellers. They emphasize the importance of prioritizing updates and leveraging tools like Amazon Marketing Cloud (AMC) for both large and small brands. Joe and Destaney explore how AMC can inform business strategies through insights like path to purchase and time to purchase, as well as justify advertising spend to senior leadership. They also discuss utilizing AMC audiences for targeted advertising, including retargeting and bid adjustments, and stress the importance of building a solid advertising foundation before diving into advanced tools like AMC, advising brands to focus on actionable strategies and clear objectives.